This podcast covers real world experience for the following Search Engine Marketing products:
- Google Call Ads Review
- Google Analytics Conversion Tracking
- Google’s Retargeting
Google’s Retargeting
Google has a retargeting paid search option which I highly recommend. Basically you can choose to show ads to people who view certain pages on your websites when they are viewing other websites. You can choose how often and for how long you want to display their ads. This helps visitors remember you. You have probably seen ads for products you have recently looked at on other sites shortly after viewing them. They are using retargeting. When you view a website they place a cookie on your browser and other websites see this cookie and display Google ads for that site or product.
Google Call Ads Review
This is google’s product which shows your phone number with your paid ads so as peole can simply click it to call you. It now costs you just as much as any ad. Realize many people accidentally click on ads when using their mobile phones. This ends up costing you money.
For Riptide Hosting ,a web hosting company, we found Google’s call ad’s to be a bad option for us. For our business we surely didn’t want to show call ads or most any ads for mobile devices. If your customers use their phones to find you then you should advertise to mobile devices. For our web hosting company we think most people will research us on a computer with a bigger screen.
Google Analytics Conversion Tracking
Even if you don’t actually sell a product on your website, meaning you don’t have a click here to buy, you can still use conversion tracking to track which of your website visitors make it to certain pages on your site. You might want to know which visitors especially those who clicked on an ad to get to your site make it to your pricing page. This will help you know which search terms are the ones you should focus on.