Tag Archives: book review

Book Review: Mindset, The New Psychology of Success by Carol Dweck

This is another book review about one of my most favorite published works recently – the phenomenal book Mindset, The New Psychology of Success by Carol Dweck. I love this so much I bought 100 books to give away to people – to teachers at my kid’s school, friends and podcast audience. My Mom got this book a couple of weeks ago and said she wished she had this 20 years ago.

Below are some of the highlights – there are lots of good chapters here, from teaching to parenting to being an entrepreneur and I am going to discuss each chapter briefly section by section. Carol talked about the two mindsets:

This is phenomenal in figuring out what kind of mindset you need to have in all aspects of your life.

A fixed mindset comes from the belief that your qualities are carved in stone – who you are is who you are, period. Characteristics such as intelligence, personality, and creativity are fixed traits, rather than something that can be developed.

People who have a fixed mindset think their intelligence is, well, fixed, and they care the most about looking smart. They avoid challenges (because they might lead to failure), give up easily (because setbacks might hurt their self-image), and see hard work and effort as a waste, because they think they’re either talented enough to do something or they’re not.

A growth mindset comes from the belief that your basic qualities are things you can cultivate through effort. Yes, people differ greatly – in aptitude, talents, interests, or temperaments – but everyone can change and grow through application and experience.

Folks that have a growth mindset see their intelligence as malleable – they see their mind as something that can be developed, and they have an intense desire to learn. They embrace challenges, persist against setbacks, and see hard work as a chance to get better at something.

Human skills can be cultivated through human effort. If you are not failing, you’re not going to succeed.

Most of us think that our intelligence is something we were born with – but it can be cultivated.

People’s ideas grow out of their own mindset – people who are open to growth are welcoming of challenge and motivations.

Self-insight – people who know themselves more and pretty much have self-awareness, willing to put effort to improve and grow.

The other thing exceptional people have is the talent of converting personal or life setbacks into future successes.

Effort is what makes you smart or talented.

Low effort is the biggest risk in the growth mindset – as long as you learn something, it was a good experiment.

It is very important how you challenge your kids, how to reward them.

The growth mindset doesn’t mean that everything that needs to be changed has to be changed. We have to accept some of our imperfections.

Book Review of Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook

This is a Book Review of Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook

If you want to or need to learn more about social media and how it applies to marketing and business this is a must read. I know a little about advertising and marketing online but this book took my knowledge to a new level. He gives you his insights as to how to use social media and how each plat form is different. The book includes actual examples of ads on the different platforms as well as how to use each platform. And he points out how we should all keep up with the latest and greatest.

With over 80 detailed case studies from Facebook, Twitter, Instagram & Pinterest – this book is a learning material for those who are marketing their businesses online, with social media being the best tool at this point in time.

Below are some of the best lines from the book.

Jab—the one conversation, one engagement at a time that slowly but authentically builds relationships between brands and customers—the  78
but because it embraced authenticity and “realness.” And maybe I needed to make sure that my clients and others who turned to me for advice were doing the same.  106
I’d spent the majority of my time and effort over the years emphasizing the importance of the long view, and teaching people how to communicate in such a way that would develop authentic and active customer relationships.  108
No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.  131
Consider this book a training camp to prepare you to storytell on today’s most important social media sites.  140
But the secret sauce remains the same: The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. Don’t ever forget it, no matter what you learn here.*  150
Where’s your phone? In your back pocket? On the table in front of you? In your hands because you’re using it to read this book? It’s probably somewhere within easy reach, unless you’re one of those people who are constantly misplacing their phones and my question has you rummaging through the laundry basket again or checking under your car seat.  155
In fact, adding a social layer to any platform immediately increases its effectiveness.  191
every social media platform has its own language. Yet most of you haven’t bothered to learn it. Most big companies haven’t put in the financial resources, and most small businesses and celebrities aren’t putting in the time.  226   • Delete this highlight
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.  246

Book Review of Philip McKernan’s Rich On Paper Poor On Life by

Another fantastic book that I just had the amazing chance to read recently – a book called Rich On Paper Poor On Life by Philip McKernan. This is the link to the book on Amazon $12.95 kindle, $19.95 paperback.

Quote: We are accustomed to a life where we work endlessly to belong, to assimilate to what is normal, what society dictates us to be. This sort of pressure misaligns us to our true values, to the things the things we truly want against what we work for to achieve.

The real life stories in this book is such an inspiring reflection to make us question the way we are living – are we working towards achieving our goals through the things we are passionate about? Or are we merely existing to please the society that sets the standards on how we are supposed to be – having checklists of accomplishments for success. If you feel are doubtful about the way you’re living your life, feeling stuck, wondering if there is more, GRAB THIS BOOK!

I heard about Philip McKernan first on one of the Mastermind Podcast episodes. To listen to that, soundcloud.com has the episode 28 in which he was featured.

Below are the key notes which are helpful in finding your authentic self.

Many (if not most) people keep their truth inside for fear of looking stupid or because they believe they have nothing to add. How many people have a hidden desire to write, sing, paint, get involved in politics, or start a business? How many of them don’t get involved because they don’t believe they’re good enough? I believe the majority of people feel this way. They won’t speak up or act up as long as they place a low value upon themselves. 136

Our Biggest Fear: The Truth 140

Finding one’s voice is a process that takes time. Life can beat us down. Many of us endure years of being told we shouldn’t believe in ourselves. 141

Fear of speaking in front of others is not our greatest common fear. Our greatest common fear is that we don’t believe that what we have to say matters. In this way, the fear of public speaking stems from a fear of not being loved. Let me repeat: when we say we’re scared of public speaking, what we’re really saying is that we are scared of making a mistake, of being judged. Deep down, we’re afraid of not being loved. 143

I admit there’ve been times I’ve done exactly that. But it wasn’t until I started speaking vulnerably that I felt fulfillment from speaking. 150

In spite of the fact that we fear we won’t be loved, speaking our truth is one of the most important things we can do to put ourselves on the path towards authentic love. 152

The voice I speak of, is our intuition. 157

Who Am I Really Am I really the person I see in the mirror whose face is wrinkled and worn? Or is there something I don’t see in this one-dimensional window? Am I really the work I do or the house I live in? Or is there something I have not yet met within myself? Am I really the husband I am told I am? Or the voice I hear echo back at me when I speak to others? Am I really the person others see when they look at me? Or are they seeing a person through a set of eyes they themselves do not know? What if there is someone within me that I have yet to meet who is better looking than I am, smarter than I believe I am, and more famous than I could ever be? Would you like to meet him? 158

“Success in manufactured in the mind while happiness is cultivated in the soul.” ~ Philip McKernan 170

Individuals were ignoring their own truths. Individuals had lost our own voices. In sum, we got greedy. We forgot what was important. We chose gadgets over happiness, fancy over fulfillment. 245

Looking back, I was one of the lucky ones. I managed to escape the worst of the financial carnage. What I didn’t escape was the loss of my peace of mind. In the pursuit of money and growth for growth’s sake, I did what most of my countrywomen and men did; I ignored passion and happiness in my own life and pursued wealth with the naive assumption that happiness followed achievement. (And take note of that sentence because the implication is that achievement is prerequisite of happiness is common—and dead wrong.) 264

Using Intuition To Find My Way Out 274

I can help others out of the cycle of being rich on paper but poor on life. 290

To be clear, I’m not against financial wealth. What I’m against is sacrificing peace of mind for wealth. If wealth is to be sought, it must be sought as a healthy byproduct of a life well-lived. Too many people pay nothing more than lip service to well-being in favour of wealth building. Instead of seeking happiness now, they believe in happiness when. 291

poor health is the price of eating unhealthy food, and poor relationships are the price of failing to love and cherish our spouses (and ourselves). Seeking riches at the expense of well-being exacts an immense cost to the spirit of every individual who tries it. You simply can’t put well-being on the back-burner and expect to be well. 295

However, their deepest and most heartfelt goals almost always include some combination of the following: Family (spending more time with kids or parents) Spirituality (feeling a greater connection) Contribution (giving back time or money) 304

That’s why my work focuses on relationships. More precisely, I help my clients focus on their relationships to the key elements of their lives. This strategy is based on the knowledge that every person’s personal path to well-being is through improved relationships, whether it be a relationship with one’s self, with others or with the work we do. 309

Unfortunately, I often hear about these core desires expressed along with a belief that they are connected to massive wealth. That’s because people think they need millions of dollars to achieve what they “really” want. 312

The head is where we think we want something. The heart is where we know we need something. 316

A very good number of my clients will explain to me how their job or business is their passion. It’s this experience that’s led me to believe passion is a misunderstood concept. 319

Note: Interesting I know my main profit center is not my passion and thus spend time ding thingsi want to be doing. Edit

I say this because the same people who tell me that their job or business is their passion will, in the next breath, tell me they’re going to quit their job or business the moment they make enough money so that they can do something else. 321

What many people don’t acknowledge is the disconnect. 323

To be clear, a passion is something you’d do for free if you had to, it’s something you’d like to do for the rest of your life, no matter what. Indeed, a passion might cost you money rather than make you money. But why do so many people want to quit their job or business if it’s their passion? The answer is simple: they’re not passionate about their job or business after all. In fact, most people don’t know what they’re passionate about. They can identify the things they really want (family time, contribution, experiences, spirituality), but not their passion. This leads people to try to turn their work into their passion. 324

I start to see a shift in my clients when they bring those things that they love to the forefront of their thoughts and actions. This is the process of becoming rich on life instead of just rich on paper. 330

Anyone who looks within will find that their heart longs for simplicity, passion, love and meaning. 340

They regret not practicing their art, spending time with their family or helping others more. 343

this book gets you to stop and ask better questions, then you will be better off than the many millions of people around the world who continue to think money might buy them freedom. 346

Anti-Social Media 347

The deeper truth of their lives is not found in what people say, it’s in what they don’t say. It’s those silent spaces I’m interested in. 352

The ugly truth of social media is that it magnifies the opportunities to compare ourselves against others, typically in a negative light. But comparing ourselves to others is not a phenomenon that started with social media. 355

hope you are half as happy as you pretend you are on Facebook every day.” 360

Each person at that workshop had a deeply-held belief that once their goal was realized, they’d be happy. Think about that for a moment: people believe they couldn’t be happy until a goal was realized. That concept foreshadows the harm in this way of thinking. If everything good lies in the future, what are we to do with the present? 390

This book is not about giving up on dreams and aspirations. It is all about taking responsibility to identify the real meaning behind the things we say we want. 394

I stood by and watched millions of my countrymen and countrywomen become rich on paper while ignoring the things that could make them truly happy. 404

I’m not suggesting they’ve “arrived.” It’s not possible to be “done” working on ourselves. We can only seek to improve from one day to the next. What really matters is that they had the courage to change, the courage to grow. 409

What did he do? He faced the truth. 419

I share this example of Padraig to illustrate how many people get stuck on this first level of self-growth by refusing to see the truth of their current situation. 424

Finding Your Voice Finding your own voice, never mind your own path, is hard work in a world shouting at you from all directions to perform and conform. The world wants you and me to step into line with the rest of society. 428

lives!) In our society, the line between who we are and what we do has been blurred, if not erased. Many people, if not most, define themselves by what they do professionally. What they do becomes who they are. 432

I believe that in the developed world the 80/20 rule can be applied to the three elements of people’s lives: Work, Self, and Others. 443

The real issue is fear. We are afraid of judgment. Indeed, we crave acceptance to an unhealthy point. We know there’s a spark deep inside—something the world hasn’t yet seen, but the fear of not fitting in is so strong we’d rather put up with the status quo than run the risk of being happy. If you don’t believe me, ask yourself where you’ve been settling. Are you doing the work you’d dreamed of as a child? Do your primary relationships resemble the relationships you want? Are you as healthy as you imagined? Are you as vital? Do you find satisfaction and joy in your friendships and family relationships? 467

I have chosen stories that demonstrate how this kind of change is the organic outcome of a natural process that begins when individuals commit to leading a more authentic life. 490

You want to be the person who listens to the whisper of your soul—and takes action on the transformative wisdom of its message. 508

“Be yourself; everyone else is already taken.” ~ Oscar Wilde 511


Doing Versus Being Happy 519

I don’t believe any human deserves to be happy, but most people think it’s a god-given right. This sense of entitlement dilutes the authentic drive for happiness. I find it fascinating that people who spend eight hours a day doing work they do not believe in, wonder why they don’t feel complete. Often I see people putting their mortgage ahead of meaning, and justifying it to themselves like only humans can do best. 520

I believe our work must be an extension of what we believe, not of who we think we are. 525

Taking Business to the Next Level “Many people spend more time, money, and energy trying to grow their net worth than they do on their self-worth.” ~ Philip McKernan UNAUTHENTIC EXTERNAL GOALS 534

The ugly truth is that many people chase goals that are not theirs. And what’s the point of chasing someone elses or society’s goals? 541

This guided conversation helped Emma understand she already had something greater than what next level offered. Her quest for more money now threatened her happiness, fulfillment, meaning, and peace of mind. 595

First, do not trade in a lifestyle you love for a lifestyle that you would love a lot less. Emma already had a dream lifestyle. She 605

“As humans we’re masters of two things; complicating our lives and justifying why we did it.” ~ Philip McKernan 615

when the owner does more of what they love. When you grow your business by out-sourcing the parts you love, you risk finding yourself tied to work you dislike, perhaps even detest. 622

What I really want you to think about is the immense power in asking the simple question, “Why?” 626

CHAPTER 2: Giving up Your Baby “The past has created the present and the present is creating the future.” ~ Philip McKernan 636

Sir Walter Scott, “Oh what tangled webs we weave when first we practice to deceive—ourselves.” 646

That tendency to put others on a pedestal compromises our ability to be real. And that reduces our ability to be vulnerable, even though it’s essential to being authentic. I don’t know if that fear of vulnerability has an evolutionary explanation in the basic fight/flight response of human beings, but I do know the fear is real. In the personal growth arena, it’s the people who break through that barrier, the people who make the biggest changes in their lives allow themselves to be vulnerable. 652

when you believe another person or business can make you better by partnering or joining in with them, you risk undervaluing yourself. 687

Whenever you put someone else on a pedestal, regardless of how much height you give that podium, the end structure is lop-sided. It’s bizarre when you think about it. Why would you not be as good as someone else? It’s bizarre, but so widespread. 688

Note: Do you look at mentors and teachers as someone you can be like? Edit

Do you ever regard other people and assume you could never do what they do? 692

Note: Not really only if I think about playing some pro sport where I’m not as big as they are. And I could probably bulk up much more than I realize if I put the effort they did toward it. Edit

While I didn’t understand it at first, that act assumed I needed those people to succeed or further my career. 696

I was leading the group through a simple exercise where I asked the group to consider who in their life they had on a pedestal. 703

Real Passion for Business “When it comes to the work you do please don’t confuse excitement for passion. It could cost you your health, relationships, and your peace of mind.” ~ Philip McKernan 706

This tendency to confuse excitement with passion is common within the entrepreneurial community. 710

What you need to understand is that when it comes to work, many pretend, but few actually live their passion. That’s why it’s so refreshing to see someone who is truly passionate about his or her work. I find it often shows up with entrepreneurs who enjoy the core activity of their business. 737

“Excitement is a freeing break from the norm that’s described with words to try and capture its essence. Passion is a part of your soul, which ignites a fire in your belly, resulting in a spark in your eyes.” ~ Philip McKernan 740

Rather than admit my disability, I put on masks to disguise the problem—and my fear. Because I believed I was unteachable, I allowed them to think the same. 763

For Tara, as with others in my seminars and workshops, it all comes down to self-belief. If we hold negative false beliefs about our self-worth, we can’t help but self-sabotage our efforts to develop our true potential. 780

CHAPTER 3: Blind to His Talents 782

Over the years I’ve been a huge advocate for people to tell the world about their dreams or aspirations. It’s like letting a cat out of the bag and once the secret is released, there’s no chance of stuffing it back into the bag. 828

“Thinking big doesn’t help, you have to believe big.” ~ Philip McKernan 835

Putting the Passion to Sleep It never ceases to amaze me how millions of people can harbour powerful dreams and never look for ways to bring those dreams to fruition because they simply do not believe in themselves. It saddens me to see people believe in their god without question and yet walk the earth never believing in themselves. 849

I call it taking space. To put it into effect, you need to step away from all the tasks and busyness of life and spend time alone. Taking space is about your relationship with yourself, but it affects all areas of your life. Work and the passion (or lack of passion) you have for it is closely tied to your relationship with yourself, so improving your relationship with yourself will lead you to a better understanding and clarity around your work. 887

The only thing that’s for sure is that the only way to find out if we can make a living from our passion is to actually do it, do it consistently, and look for ways to integrate earning an income from our work. 963

CHAPTER 4: Authenticity Sells the Deal “Fear is the assassin of dreams.” ~ Philip McKernan 967

Whenever we bring a partner into our business, there’s a strong possibility we’ll have the following realizations: We find out the partner is not as great as we thought We find out we can do more than we thought 1029

Scared Of The Truth Inside each person resides a core that remains unchanged by the opinions and beliefs of others. Experience has shown me that we all know what’s inside. However, we’re often too scared to face that truth and be fully authentic with it. But, we must tap into this core to find our power in the world. The more logical, mind-driven of us may think this is airy-fairy, but I promise you, we each have an internal guidance system. 1042

Living In Your Head In my short e-book, Dead Man Walking, I discussed the difference between mindset and soulset. My experience has proven that our intellect is a powerful ability, but it can also be a crutch. 1053

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” ~ Albert Einstein 1058

Reconnecting to intuition is one of the most powerful things we can do to promote positive change in our lives. 1065

We start neglecting it the moment someone tells us we’re wrong as a child. 1071

Strong Emotional Blocks To Intuition Some of the emotions we experience act as powerful detractors of our intuition. For example, fear drives people into their heads and away from what they know is right in their soul. 1075

But honouring our own truth, following our intuition, and doing exactly what’s right for our personal journey isn’t clever. It’s courageous. Doing what we know is right in our core takes enormous courage. It means overcoming our fear and anger. It means deeply trusting ourselves. 1085

“I totally regret listening to my gut – Said no one ever.” ~ Oliver Manalese 1116

CHAPTER 5: From Money Magnate to Children’s Champion “If you’re facing the right direction, all you need to do is walk.” ~ Philip McKernan 1118

Following my own approach to authenticity, intuition and soulset, I asked Trina to question every aspect of her life, including the brand she was developing. This process took several months. In the early days, Trina was fully on board with her new brand and thought she was on the best business path for her. Over time, a different picture began to develop. 1142

quite right, its often easier to stay on the current course that you think logically is clear, as opposed to changing course based on a feeling that often has no clear logical direction. This is were the trust you have in yourself comes in. 1165

As humans we talk a lot about trusting others, while I believe the most important person to learn to trust, is you. 1167

The change in the confidence of these young people was a bigger reward than she could imagine. 1186

What do I really want? That’s one of the most powerful questions we can possibly ask ourselves. It’s also one few consultants ever ask since their main focus is to take what you bring them, and then multiply it by two, three, five, or ten. That’s fine, but at what cost? What is the trade off? What is the social invoice? 1202

I have a different perspective on goals. I believe a goal is usually just an attachment made official. When we set a goal, it’s as though we’re officially saying to the world, “Here’s my attachment, and I intend to do whatever it takes to achieve the object of my attachment.” 1217

To those who say they cannot make a living doing something they love, I have a one-word response: bullshit. “Once you become blinded by attachments you become deaf to your heart.” ~ Philip McKernan 1242

It’s simple. Love yourself and do what makes you happy, and you’ll be more likely to find someone attracted to that energy. 1269

In fact, once you accept how devastating attachments can be to living authentically and to having authentic business success, you’ll see how quickly decisions can be made—and business fulfillment achieved. I see it with my clients all the time. This is where you’ll see how releasing attachments opens our minds to see the truth of our existence. 1273

SELF Your Relationship To Who You Are “Success is manufactured in the mind, while happiness is cultivated in the soul.” ~ Philip McKernan The Original Relationship 1288

For the purpose of in-person mentoring, I often use the lenses of Work, Self, and Others to stimulate thought and deepen awareness. My belief is that it’s these three areas of life where we spend the bulk of our time (and effort). It’s also the areas where change can make the biggest impact. 1294

“It’s generally the things we don’t do that haunt us forever.” ~ Philip McKernan 1305

I agree that you can’t change other people. But if you set out to change yourself, and then invite others to come along, changing others is inevitable. People follow examples. 1329

The problem is that most people travel to get away from themselves, their lives and their work. Laura and other self-aware people travel to be with themselves. 1342

I believe that Ireland’s experience mirrors what happens when individuals make compromises about how they choose to self-identify. Never before has humanity more needed a place to call home, something to believe in, and something to feel part of. As many of the heroes and institutions we’ve historically held in high regard falter, people feel more isolated and insecure than ever. 1398

Adding children to the mix often presents another life-altering shift in self-identification. While children are a beautiful gift, and we learn so much from them, there’s no doubt that many parents (and mothers in particular) radically alter their self-identification once children enter the picture. This happens because your life is suddenly focused more on what you do as opposed to who you are. I’ve seen this in clients enough times to know this is a common issue. 1407

Facing problems that appear unrelated to a focus issue is often the best way to shine a light on the challenges we’ve already identified. Life can be complicated. That’s why a series of small revelations can create the lasting and sustainable change that tackling a major challenge cannot. 1448

The bottom line is that real change depends on intense, and sometimes painful, self-reflection

Book Review of The Go-Giver: A Little Story about a Powerful Business Idea

I just had the amazing time of reading this powerful book The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg, John David Mann. 

It is a captivating book that shines new light to the old adage “Give and you shall receive.” I highly recommend this book for those who are just starting their business, planning on starting one or even those who’ve been in the game for a long time.

The Go-Giver is the story of a young man named Joe, very ambitious and determined to reach the greats, who has always been on the lookout for success. Joe is a quintessential go-getter, though he felt like the more he reaches his arms out to achieve something and the harder he plays, the farther he seemed was in getting the results he wanted . Below are some of the key points I absolutely loved in this book. Enjoy!

Five Laws of Stratospheric Success.

  1. THE Law of Value:   Your true worth is determined by how much more you give in value than you take in payment.  – The First Law determines how valuable you are.
  2. The Law of Compensation : Your income is determined by how many people you serve and how well you serve them.  – the Second Law that determines how much you actually do earn.
  3. The Law of Influence: You influence is determined by how abundantly you place other people’s interests first.
  4. The Law of Authenticity: The most valuable gift you have to offer I yourself.
  5. The Law of Receptivity: The key to effective giving is to stay open to receiving.

“Typically, the more successful they are, the more willing they are to share their secrets with others.”

Lesson: find successful mentors via books, blogs, YouTube or in real life when you can.

“But to get really, really big, to reach the kind of stratospheric success we’re talking about, people need to have something on the inside, something that’s genuine.’”

Lesson: let your genuine show, share your inspiration and interests     

The secret of “Giving” – give more value than people pay for.  In business you must give before you receive.  Must make and save money before you profit from money.

“So you’re saying, successful people keep their focus on what they’re…giving, sharing”

“Most of us have grown up seeing the world as a place of limitation rather than as a place of inexhaustible treasures. A world of competition rather than one of co-creation.”

“Here’s what you do get—you get what you expect.”

So make sure you have positive expectations for yourself, for others as well as for outcomes.

“Or put it another way: What you focus on is what you get. “

Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy and good will you’ll find.

Lesson: once again change your outlook to change the outcome.  Look for the positives and the opportunities you want and you are much more likely to find them.  Change any negative outlooks into positive ones.

“The world treats you more or less the way you expect to be treated.”

The Law of Compensation

“I need you to agree that you will test every Law I show you by actually trying it out. Not by thinking about it, not by talking about it, but by applying it in your life.”

Lesson: taking action in applying something you learn is the only way to change your life, your future.  And habits are only formed when you take action.  I look at sharing ideas with others as taking action.  Otherwise what good is it to have a lot of knowledge?     

“The guy radiates success,” he thought. “It’s not just money, it’s something far more powerful than money.”

“A very useful thing to remember: appearances can be deceiving.”

Underneath that jovial, bigger-than-life Italian chef persona there was a powerful sense of focus and intention.

  • “Everyone likes to be appreciated.”
  • “And that’s the Golden Rule of business,”
  • “All things being equal—”
  • “—people will do business with and refer business to those people they know, like and trust.”

“A bad restaurant, tries to give just enough food and service, both in quantity and quality, to justify the money it takes from the customer. A good restaurant strives to give the most quantity and quality for the money it takes.

“But a great restaurant— ahh, a great restaurant strives to defy imagination! Its goal is to provide a higher quality of food and service than any amount of money could possibly pay for

“Your true worth is determined by how much more you give in value than you take in payment.”


  1. “The first question should be, ‘Does it serve?
  2. Does it add value to others?’
    1. If the answer to that question is yes, then you can go ahead and ask,
    2. Does it make money?’”


“Exceed people’s expectations, and they’ll pay you even more.”

“But the point isn’t to have them pay you more, it’s to give them more. You give, give, give. Why?” “Because you love to. It’s not a strategy, it’s a way of life. And when you do,” he added with a big grin, “then very, very profitable things begin to happen.”

This is what many of the successful people online are doing these days, they give away lots of advice and content for free and in many cases most of their content and advice for free and this leads to opportunities.     

What would you do for free?  Give for free?

“All the great fortunes in the world have been created by men and women who had a greater passion for what they were giving—their product, service or idea—than for what they were getting”

THE LAW OF VALUE   Your true worth is determined by how much more you give in value than you take in payment.

5: The Law of Compensation     

“True worth is determined by how much more you give in value than you take in payment     “

“The First Law determines how valuable you are,”

“Your income is determined by how many people you serve and how well you serve them.”

“Or to put it another way, your compensation is directly proportional to how many lives you touch.” And the impact your make on those lives

Lesson: so if you are trying to make more money how can you server more people?  This is obvious to those of us in business and is usually the question we all try to answer to get more sales.

This makes me think of all the new ways to attract customers which include:

  • free content on YouTube
  • free or cheap ebooks or whitepapers which explain what you do
  • growth hacking strategies where you build growth into your product or offering

“If you want more success, find a way to serve more people. It’s that simple.”

“It also means there are no limitations on what you can earn, because you can always find more people to serve.”

If you are a personal coach you can reach more people when you record your coaching and offer it online.  You record it once and thousands or millions of people can learn from you.


The Reverend Martin Luther King, Jr., ‘Everybody can be great because anybody can serve.’

‘Everybody can be successful because anybody can give.’”


Your income is determined by how many people you serve and how well you serve them. Some of these tasks she enjoyed more than others. However, she approached each one as though she loved it. She did this by reminding herself that, regardless of how much or how little she cared for the task itself, she relished the opportunity to survive, save and serve. 661

“Survive, save and serve?” 664

“They are the three universal reasons for working.”

  1. Survive—to meet your basic living needs.
  2. Save—to go beyond your basic needs and expand your life.
  3. And serve—to make a contribution to the world around you.”

“Changing my focus from seeing what I could git to what I could give was when my career started to take off. Started to. But in a business like mine—actually, in any business—you also need to know how to develop a network

I don’t necessarily mean your customers or clients. I mean a network of people who know you, like you and trust you

This could be a spouse, an accountability partner, a business partner, parents or friends who all want to see you succeed or as the book says they always have you in the backs of their minds.  And you feel the same about them.


They might never buy a thing from you, but they’ve always got you in the backs of their minds.”

“They’re people who are personally invested in seeing you succeed, you see? And of course, that’s because you’re the same way about them. They’re your army of personal walking ambassadors.

“You want to know what makes that kind of network happen?  Stop keeping score”

“Just that. Don’t keep track. That’s not networking—that’s poker. You know how people say ‘win-win’?”

“Always look for the solution where you both come out ahead.”

I often want others to succeed so there are other people to hang out with during the working week!  So a win-win could be to help others find financial freedom so they can spend more time with you.  This can be applied to a spouse as well.

“That’s right, and it sounds great—in theory. But most of the time, what people call ‘win-win’ is really just a disguised way of keeping track. Making sure we all come out even, that nobody gets the advantage. Even-Steven. I scratched your back, so now you owe me.” He shook his head sadly. “When you base your relationships—in business or anywhere else in your life—on who owes who what, that’s not being a friend. That’s being a creditor.”

“You want to know the Third Law of Stratospheric Success?”

“Watch out for the other guy. Watch out for his interests. Watch his back. Forget about fifty-fifty, son. Fifty-fifty’s a losing proposition. The only winning proposition is one hundred percent. Make your win about the other person, go after what he wants.

“Forget win-win—focus on the other person’s win “

The Third Law, the Law of Influence:   “Your influence is determined by how abundantly you place other people’s interests first.”

“Your influence is determined by how abundantly you place other people’s interests first.” 751

“Because if you place the other person’s interests first, your interests will always be taken care of. Always. Some people call it enlightened self-interest. Watch out for what other people need, with the faith that when you do, you’ll get what you need.”

What creates influence? Putting other people’s interests first.

  1. Helping
  2. Encouraging
  3. Teaching

Givers Attract “They love to give. That’s why they’re attractive. Givers attract

“Givers attract,” … “And that’s why the Law of Influence works. Because it magnetizes you.”

The next part of the book is referencing an interaction between a husband and wife where they each get 30 minutes to talk about their day with each other:

Fifty-fifty’s a losing proposition. It was Sam, of course. Even-Steven. I scratched your back, so now you owe me…that’s not being a friend, that’s being a creditor. 

The Law of Authenticity

A genuinely sound business principle will apply anywhere in life—in your friendships, in your marriage, anywhere. That’s the true bottom line. Not whether it simply improves your financial balance sheet, but whether it improves your life’s balance sheet.”

“I believe there is one reason, and only one reason, that we have stayed together so long and are as happy together today as we were forty-eight years ago—more so, in fact. That reason is this: I care more about my wife’s happiness than I do about my own. All I’ve ever wanted to do since the day I met her is make her happy. And here’s the truly remarkable thing—she seems to want the same thing for me.”

    The next part of the book is when a lady is speaking at a conference, she recounts when she came to the conference as a down and out real-estate agent. 

“… importance of adding value to what you sell. ‘Whatever it is you sell,’ he told us, 942

‘Whatever it is,’ he said, ‘you can excel by adding value. If you need money,’ he said, ‘add value. And if you need a lot of money, add a lot of value.’

‘What if you need a lot of money fast?’ … ‘Then find a way to add a lot of value fast

“I learned something that day. When I said that my life as a mom, wife and household manager left me with nothing the marketplace wanted, I was wrong. There was something else I’d learned over those years, and that was how to be a friend. How to care. How to make people feel good about themselves. And that, my friends, is something the marketplace wants very much—always has, always will.

Reminds me of the saying people will always remember how you made them feel.   

“The speaker at that symposium had said, Add value. I had nothing to add but myself. “And, apparently, that was exactly what’d been missing.” 975

I’m here because I have the awesome responsibility and honor of selling you something far more valuable than a house.  “What I’m here to sell you on is you.

“People, remember this: no matter what your training, no matter what your skills, no matter what area you’re in, you are your most important commodity. The most valuable gift you have to offer is you

“Reaching any goal you set takes ten percent specific knowledge or technical skills—ten percent, max. The other ninety-plus percent is people skills. “

The core of it is who you are. It starts with you. “As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people. The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you.”

“You want people skills?” she repeated. “Then be a person.” She looked around from face to face. “Can you do that? Will you do that?”

She looked to the left and to the right, again, meeting the gaze of dozens of individuals. “It’s worth ten thousand times more than all the closing techniques that ever have been or ever will be invented.

“It’s called authenticity


The Fourth Law THE LAW OF AUTHENTICITY: The most valuable gift you have to offer is yourself.

The Law of Receptivity

How many of us have heard it is better to give than receive?  How many have taken this to heart and accepted it as true?

This was very interesting to me since I’d rather give than receive, this chapter points out how that really doesn’t work.  Also I realized that if you are a giver you need to only give to those who are open to receive and in many cases those who are going to receive help and multiply it with their own work. 

“It’s not better to give than to receive. It’s insane to try to give and not receive. “Trying not to receive is not only foolish, it’s arrogant. When someone gives you a gift, what gives you the right to refuse it—to deny their right to give?

“In fact, every giving can happen only because it is also a receiving.”

Every giving can happen only because it is also a receiving….

“All the giving in the world won’t bring success, won’t create the results you want, unless you also make yourself willing and able to receive in like measure. Because if you don’t let yourself receive, you’re refusing the gifts of others—and you shut down the flow.

This makes me think of the law of attraction. If you are not open to receiving then you will not have as many opportunities to receive.

Because human beings are born with appetite, nothing is more naturally geared toward being receptive than a baby, and if the secret of staying young, vibrant and vital throughout life is to hang onto those most precious characteristics we all have as children but which get drummed out of us— like having big dreams, being curious, and believing in yourself— then one of those characteristics is being open to receiving, being hungry to receive, being ravenous to receive!”

“So the secret to success,” Joe went on, “to gaining it, to having it, is to give, give, give. The secret to getting is giving. And the secret to giving is making yourself open to receiving

“The Law of Receptivity.”

The Fifth Law THE LAW OF RECEPTIVITY   The key to effective giving is to stay open to receiving. 1190

“The point is not what you do. Not what you accomplish. It’s who you are. 1217