Google Call Ads Review and Google Analytics Conversion Review and Retargeting Review

This podcast covers real world experience for the following Search Engine Marketing products:

  • Google Call Ads Review
  • Google Analytics Conversion Tracking
  • Google’s Retargeting

Google’s Retargeting

Google has a retargeting paid search option which I highly recommend. Basically you can choose to show ads to people who view certain pages on your websites when they are viewing other websites. You can choose how often and for how long you want to display their ads. This helps visitors remember you. You have probably seen ads for products you have recently looked at on other sites shortly after viewing them. They are using retargeting. When you view a website they place a cookie on your browser and other websites see this cookie and display Google ads for that site or product.

Google Call Ads Review

This is google’s product which shows your phone number with your paid ads so as peole can simply click it to call you. It now costs you just as much as any ad. Realize many people accidentally click on ads when using their mobile phones. This ends up costing you money.

For Riptide Hosting ,a web hosting company, we found Google’s call ad’s to be a bad option for us. For our business we surely didn’t want to show call ads or most any ads for mobile devices. If your customers use their phones to find you then you should advertise to mobile devices. For our web hosting company we think most people will research us on a computer with a bigger screen.

Google Analytics Conversion Tracking

Even if you don’t actually sell a product on your website, meaning you don’t have a click here to buy, you can still use conversion tracking to track which of your website visitors make it to certain pages on your site. You might want to know which visitors especially those who clicked on an ad to get to your site make it to your pricing page. This will help you know which search terms are the ones you should focus on.

Track your time and find some for something new and productive

This episode covers a number of thoughts to help you change your habits and use your time for something productive. I bet you can find time to get ahead.

“The trick in life is not to trick yourself” Dennis Prager

Try something new. Listen to, read or start learning something new that you will look back in a year and be glad you invested your time.

I found myself reading the same websites each and everyday and those websites were not teaching me anything that helps me in any way. Instead if anything it just let me know the bad news each and everyday. A few weeks ago I changed my habit from the old sites to any site or youtube video that I was interested in learning about.

I also talk about a photographer we use who makes her living with her camera. Is photography your hobby and your passion? If so you should and you can make money with your camera.

Do you multitask? I’m writing this post while watching the NFL playoff game. You could be adding a post to your website, researching businesses that you would like to run. On your commute you could be listening to podcasts or even youtube videos. I listen to many youtube videos rather than watch them. Do you listen to music or the radio at work? You can change