This episode covers the importance of small business customer service. I believe it has been a key to retaining customers. Do you provide your customers a way to contact you or someone else in case of an emergency? I was up at 3:30 the other morning when a client called because their website was down. I like to sleep but I also like my clients to be sleep so I’m willing to help them.
Are you giving your clients your contact information in every email you send? How about on every invoice you send?
Should you use a call center to ensure a person will always answer the phone and route the emergency calls to your or a team member?