I learned about these direct mail copy writing letters on Rick Mulready’s podcast “The Art of Paid Traffic” and began reading them. They are good and have helped me come up with many an idea to implement for videos as well as advertising. They are a quick read but I’m only reading a few a day and often rereading them to fully absorb them.
I heard about these when reading these books which are also good:
I’ve skipped the first three which focus on being healthy more than tips for good copywriting.
These books are suggested reading in the Boron Letters:
- Scientific Advertising $4.97 Paperback Only 99 cents on Kindle This is a short book from the 1930s that has my head spinning with ideas about how to write headlines and ads for social media. As they point out human psychology has not changed.
- The Robert Collier Letter Book $5,99 on kindle This is a much longer book that I’ve bought but not yet read.
- The Boron Letters – Chapter 4
- The Boron Letters – Chapter 5
- The Boron Letters – Chapter 6
- The Boron Letters – Chapter 7
- The Boron Letters – Chapter 8
- The Boron Letters – Chapter 9
- The Boron Letters – Chapter 10
- The Boron Letters – Chapter 11
- The Boron Letters – Chapter 12
- The Boron Letters – Chapter 13
- The Boron Letters – Chapter 14
- The Boron Letters – Chapter 15
- The Boron Letters – Chapter 16
- The Boron Letters – Chapter 17
- The Boron Letters – Chapter 18
- The Boron Letters – Chapter 19
- The Boron Letters – Chapter 20
- The Boron Letters – Chapter 21
- The Boron Letters – Chapter 22
- The Boron Letters – Chapter 23
- The Boron Letters – Chapter 24
- The Boron Letters – Chapter 25
- And for more of The Boron Letters Click here